Why Should I Outsource E-Commerce?


The beginning of February always seems like crunch time. With the major holidays in the rearview mirror, the daily grind of business as usual sets back in. As the normal workload picks up, your business may be seeking a solution on how to focus inward while producing outward results, that solution could be outsourced e-commerce.

E-commerce is the online interactive portion of your business that handles things such as online shopping, donations, customer service requests and so much more. There are one of two ways that companies meet their e-commerce needs, one way is to do it all in-house and the other way is to outsource. Taking care of the e-commerce side of your business in-house can be stressful and time consuming. From writing lines of code to designing web pages, in-house e-commerce is not a job for the faint of heart. Outsourced e-commerce is taking the huge task that is online customer relations and placing it into the hands of capable professionals. Focusing on this service not only optimizes your business, but also your time. The reality of business is that you can’t do it alone but utilizing a third party can help lessen your workload.

Much of the population would like to say that they are fluent in technology, but that’s generally not the case. The culture that is e-commerce can be a complicated one. E-commerce is the language of online customer relations, and it can be a foreign one to some. The goal of e-commerce is to enhance user experience and increase profit. Outsourced e-commerce is a tool that can be used to enhance and increase your business’ time and money to garnish the most from your investments.

When dealing in business, every customer interaction is important. The moment the customer clicks on your page, you want them to be hooked on your product. We’ve established by this point that outsourced e-commerce is a way to improve your company, but what exactly can it do for you? As your business grows and develops past the basic stages, providing that “special touch” with each of your interactions becomes increasingly difficult. Investing in outsourced e-commerce ensures that your customer receives quality every time along with that “special touch” that only your business can provide. The beauty lies within its customization. You get what you want every time, and so does the customer. For those rare interactions where something may not go according to plan, outsourced e-commerce can also handle customer service requests. You may not always be feeling so gentle with your customers but having representatives to aid their needs is an invaluable resource.

For non-profits and other organizations that collect donations, outsourced e-commerce is a fantastic way to collect and track funds. Taking it a step further, it’s a great way to collect and track pledges as well. With your organization growing, it’s worthwhile to invest in a process for keeping account of the charitable donations coming into your organization. Along with tracking important numbers, outsourced e-commerce is also useful in event registration. When planning events, it’s important to know approximately how many attendees you will be having and a little bit about them. It’s helpful when it comes to having numbers and information readily accessible to provide the best possible experience for your consumers.

Outsourced e-commerce provides a team of professionals who will care for your business the way you would at a fraction of the stress. An educated e-commerce team can take your business to the next level with turn-key solutions and fresh ideas for your company. An outsourced e-commerce solution can build your platform, implement your custom requests, and launch your e-commerce site in a flash while your competitors sit around trying to brainstorm their color scheme. This service is not only efficient, but it is also safe. Companies that provide e-commerce solutions are equipped with security measures that ensure the safety of your customer’s information along with the safety of your own information as well. Although we’ve only touched on a few reasons why outsourced e-commerce is beneficial, the reasons why you should invest in it are endless. Your needs will be met without you having to do all the work by yourself. There is no greater relief than realizing that you are not alone.

If you’re in the market for a turn-key solution to your e-commerce needs, give us a call or click here to see how MicahTek could optimize your company’s investments.